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FREQUENTLY ANSWERED QUESTIONS
Anything missing? Include your question when
getting your custom marketing plan.
1. HOW CAN PPC HELP YOUR BUSINESS?
PPC (Pay Per Click) advertising refers to ads created to list in search engines. Google Ads is the leading PPC channel for most businesses’ digital marketing strategies. Google Ads is a well-established tool that has an industry built around it. Elaborate SaaS tools and PPC agencies are well developed because so many people turn to PPC to drive their business goals.
The ability to advertise for almost any search query is a powerful tool as users turn to search engines first to answer their questions. In less than a few hours, and with enough budget, you can begin sending relevant traffic to your site. This is helpful for time-sensitive initiatives such as a seasonal campaign, a product launch, or a company opening. In addition to sending traffic to your site, a well-planned PPC program will also improve the quality of your site. As your quality increases, so does your ‘quality score’. A high-quality score indicates a more competitive site and decreases your PPC costs!
2. WHAT'S THE DIFFERENCE BETWEEN PPC AND SEO?
When users have questions they turn to search engines to answer their questions. The three channels that can be optimized to perform well in search are PPC, SEO, and Shopping. PPC uses Google Ads to create ads that are paid for to show at the best positions. Anyone with the will and the budget can earn traffic to their site in hours, if not minutes. This is a good option for time-sensitive traffic needs. An established PPC program, employing a myriad of strategies can also be a reliable stream of traffic.
SEO (Search Engine Optimization) on the other hand allows websites to rank in search engines for ‘free’. SEO is a long-term tactic that, when done correctly, will have lasting effects. This too is an entire industry that has been built to develop competitive sites that have developed an authoritative niche in their industry.
3. HOW MUCH SHOULD I SPEND TO GET RESULTS?
We reverse engineer that with you when we understand your goals and which marketing service you want help with.
The answer will be learned from a combination of conversion volume, cost per conversion, and ROI you expect.
For example for paid advertising, if you want 20 conversions per day and the average cost per conversion is $10, then your ad spend would need to be $200/day.
4. HOW MUCH DO YOU CHARGE?
Once we understand the type of marketing services you need help with and your specific goals, then we can create options around timelines and strategies for you to decide.
5. HOW LONG UNTIL YOU LAUNCH?
We can start making some changes the first day after our kick off. Usually bigger launches take nothing longer than a few weeks.
6. HOW LONG UNTIL I GET RESULTS?
It can be immediately. For example, if we see that you’re bleeding money and it’s an easy fix, then we can improve that within a day.
We set performance-based goals for all our clients upon timeframes we’re both excited about.
7. HOW LONG IS THE CONTRACT?
Consulting, setup, management, or performance based relationships all have different expectations. Setup can be a one time project and performance could be a longer term partnership.
If we set bigger goals with you, then you’ll see the contract length reference that.
8. HOW MUCH OUTPUT DO I GET?
That’s determined through your marketing plan request once we know what services you need help with and what your goals are.
Then we can give you the timelines, strategies, and output in a more digestible format.
9. HOW MANY HOURS DO YOU WORK ON MY ACCOUNT?
If your goals are more aggressive than average, then more hours will be needed. If you’re needing help with multiple marketing services at the same time, then more hours will be needed too.
We don’t charge by the hour (we normally charge a monthly retainer), but we can give you an idea of what our hourly rate would be once we know more about your goals and needs.
10. HOW OFTEN WE WILL COMMUNICATE?
A monthly 30-minute strategy call is included in our standard management service (at the client’s request). This call is the time to go over monthly performance and/or new strategies for campaigns. Clients can also email us throughout the month if needed. Our response time is typically the same or next business day depending on differences in time zone.
11. WHAT LANGUAGE DO YOU SPEAK?
Our team consists of professionals who speak English, French and Russian. We work with clients from anywhere in the world and we have studied all those three markets.
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